Great moments in marketing

If you were to sit and think about all the things that might put you in the mood for a good glass of red, chances are an autopsy isn't one of them.
 
As far as appealing and evocative wine names go Autopsy shiraz has to be up there with Gangrenous Grenache, Black Plague Pinot Noir and Bum Cancer Cabernet. Seriously……who in their right mind would think alluding to cutting up corpses is a good way to sell wine?
 
Um…that would be us.
 
The Autopsy Shiraz is part of our AKA range of exclusive small batch bottlings we source through a network of our winemaker mates. The whole point with these wines is we can't tell you who made them but we can try and give clues. So this stuff was made by a medico turned winemaker in Clare and we tried to come up with something vaguely doctor–y.
 
We tried a few other options: ‘Open wide and say ahhh’ Shiraz, ‘Proctologists are people too,’ Shiraz and even ‘If chefs hate to cook at home does that mean gynecologists have unhappy wives?’ Shiraz……but none of them really fit on the label.
 
So Autopsy it is.
 
And at just $9 a bottle for stunning Clare shiraz made by one of the region's leading winemakers you could probably say this deal is a no–brainer. But have you got the guts to try it.